advertising-essayAn essay on advertising can be related to such disciplines as psychology, economics, or even marketing. Your advertising essays can focus on different topics such as the analysis of an advertisement or the development of an advertising strategy for a company. This article offers you various tips on writing such papers. If you take them into account, you will cope with such assignments easily.

Advertising Essay: How to Analyze the Work of Others

 
Essay writing can hardly be separated from analysis and evaluation of other people’s work. Quite often, you might need to discuss the advertisements or advertisement strategies used by various companies. When you have to do such a task, you need to answer several important questions:

  1. What are the most distinctive features of the product or services that the company offers?
  2. What are the demographic and psychographic characteristics of people who may be interested in this product?
  3. Can the company’s advertisements appeal to both viewers and listeners?
  4. Do these advertisements increase customers’ awareness of the product?
  5. How does the company target potential customers?

Read more

what-is-educationAn outstanding American psychologist, Burrhus Frederic Skinner, said: “Education is what survives when what has been learned has been forgotten”. Sad but true, a lot of knowledge acquired at formal schools will be lost. What is education then? Where and how to study? What is the true mission of schools in the third millennium?

What is education? Broad and narrow sense

In a broad sense, education is the transfer of knowledge and experience. In this sense, a piece of advice received from your granny can be regarded as education. However, in the modern world, valuable information can be received not only from older generations and teachers. For example, an article from a scholarly journal you decided to read is a kind of education as well. It is self-education and it is arguably one of the most valuable forms of education today.
 
In a narrow sense, education is knowledge and skills acquired at schools, colleges and universities. Since childhood, kids go to schools, do what their teachers say and receive grades for their efforts. In general, the second definition of education deals with formal education.

What is education? Main stages

Formal education (education at specialized institutions) in the United States consists of the following stages:

  • Nursery (pre-school) education;
  • elementary education (is also known as primary education; starts at 5-6 years and consists of 6-8 years);
  • secondary education (6th – 8th grades, years 11-13);
  • high school (9th – 12th grades, years 14-18);
  • higher education (vocational schools, colleges, universities etc.).

What is education? Main types

Whereas the stages above are related to the age of learners and their academic competencies, the types of education deal with the peculiarities of the teaching-learning process. There are six main types of education:

  1. formal education (its stages were discussed above);
  2. adult education;
  3. alternative (contrasted to formal, mainstream education, such as unschooling and homeschooling);
  4. special education (for students with disabilities and special needs);
  5. e-learning (a kind of distant learning via the Internet);
  6. self-education (arguably one of the most important types).

Read more

how-to-end-an-essay“… and they lived long and happily ever after…” – No.
“… ladies and gentlemen, the show is over…” – No.
“… Amen…” – Definitely, no.
 
How to end an academic essay, after all?!
 
If that’s your current problem, there’s a simple solution for it: you can solve it in a moment. Honestly! Let’s see how to create a good essay conclusion!

How to End an Essay: Useful Recommendations from Professionals..

Get ready to learn the four secrets of how to end an academic essay! First of all:

  • Check your initial thesis statement;
  • Check if the actual results match the predicted ones;
  • Summarize the results;
  • Think of how to present them to the public.

However, these are only general tips. To create a good essay conclusion, you should think about one more detail.

How to End an Essay: Formatting and Conclusions – Any Connection?

How do you like the idea that the way you end an essay depends on the format of an essay? Here are some clues on how to pick the right conclusion for different citation styles:
 
The format for an essay
 

MLA APA Harvard
Conclusions
  • Restate the thesis;
  • Summarize the major points.
  • Make your essay sound complete;
  • Add a clincher to the final paragraph.
  • Reiterate the ideas from the introduction;
  • Provide a reference to an authoritative source.
Examples
“According to the data above, most American tales involve descriptions of elements of culture. Therefore, a great part of USA history can be absorbed through reading American tales.” “As the research shows, Christmas traditions in the USA and Europe differ to a certain degree. However, they still revolve around the same idea – the Spirit of Christianity. ” “It is obvious that American poetry is more versatile, while Great Britain poetry follows a certain pattern. As Johnson (1999) says, ‘American poems are fabulously experimental’ (p. 188). ”

Does your conclusion match an essay format? Wonderful! Let’s go on to make it a perfect conclusion.

How to End an Essay: Recalling Famous Five-Paragraph Essays.

In case you’re dealing with a five-paragraph structure, here are the top 4 tips for your five-paragraph essay:

  1. Restate the main ideas in the first paragraph;
  2. Provide evidence in the second paragraph;
  3. Comment on the analysis in the third paragraph;
  4. Critique the results in the fourth paragraph.

Every essay paragraph affects the conclusion – so be careful when creating a conclusion for an essay!

How to End an Essay: Sorting Really Complicated Paper Phenomena.

Does a conclusion depend only on the format? No, that would be way too good.
 
It also changes shape according to the type of essay writing. Check this table:
 

Read more

informative-speech-outlineLewis Carroll said: “If you do not know where you are going, any road will get you there”. However, if you are assigned to prepare an informative speech, you know where you are going. Your goal is an A+ speech and impressed audience… Right? It means that you need to carefully plan and organize your speech. Check these examples and explanations to make your outline for an informative speech just perfect.

Informative speech outline: know your goal

If you wonder how to write an informative speech, you should understand what an informative speech is. An informative speech is an oral presentation of people, events, places, concepts or things. It informs and teaches the audience, but never persuades or calls for action. An informative speech should contain a lot of details. It should not be confused with a persuasive speech that calls for action or with a diplomatic speech that is full of generalities. When writing an outline for an informative speech, note that your main goals are to:

  • inform your audience;
  • draw their attention to the problem;
  • provide a lot of interesting details;
  • explain why what you say is credible and important.

Informative speech outline: introduction

The first and arguably one of the most important parts of your informative speeches is the introduction. You have only a few minutes to capture the attention of the audience and show them why they should listen to you. It is a win-or-lose situation, and your success heavily depends upon it. Here are the main parts of a winning introduction:

  1. Attention getter (start from striking statistics, a famous quote, a joke or an interesting fact). For example, if you are going to speak about stress, you may start from statistics: about 75 percent of people experience some kind of stress every two weeks. Or, a joke: some people say that they do not suffer from stress, because they pass it on to others.
  2. Reason to listen (discuss why your audience should care about the problem). Though everyone knows that stress is bad, you may want to mention that stress is called a silent killer because it increases the risk of illnesses.
  3. Thesis statement (e.g.: Effective stress coping strategies are essential to maintaining healthy lifestyles).
  4. Credibility of your speech (mention why you are an expert in the field – you have read a lot of books or recent studies etc.).
  5. Preview of main points (e.g.: Firstly, I will discuss the causes of stress. Secondly, I will discuss the consequences of stress. Finally, I will discuss some effective stress-coping strategies).

Read more